Follow
Harlan E. Spotts
Harlan E. Spotts
Professor of Marketing, Western New England University
Verified email at wne.edu - Homepage
Title
Cited by
Cited by
Year
Assessing the use and impact of humor on advertising effectiveness: A contingency approach
HE Spotts, MG Weinberger, AL Parsons
Journal of advertising 26 (3), 17-32, 1997
3471997
Humor in US versus UK TV commercials: A comparison
MG Weinberger, HE Spotts
Journal of Advertising 18 (2), 39-44, 1989
2661989
The use and effect of humor in different advertising media
MG Weinberger, H Spotts, L Campbell, AL Parsons
Journal of advertising research 35 (3), 44-57, 1995
2431995
Achieving marketing curriculum integration: A live case study approach
ELR Elam, HE Spotts
Journal of marketing education 26 (1), 50-65, 2004
2332004
A Situational View of Information Content in TV Advertising in the US and UK
MG Weinberger, HE Spotts
journal of Marketing 53 (1), 89-94, 1989
1681989
Marketing déjà vu: the discovery of integrated marketing communications
HE Spotts, DR Lambert, ML Joyce
Journal of Marketing Education 20 (3), 210-218, 1998
1001998
Evidence of a relationship between need for cognition and chronological age: Implications for persuasion in consumer research.
H Spotts
Advances in consumer research 21 (1), 1994
761994
Communicating with the elderly consumer: The growing health
HE Spotts Jr, CD Schewe
Marketing Health Services 9 (3), 36, 1989
691989
Opportunity Thinktank: Laying a foundation for the entrepreneurially minded engineer
R Gettens, HE Spotts, JA Riofrío
2015 ASEE Annual Conference & Exposition, 26.1208. 1-26.1208. 21, 2015
382015
Publicity and advertising: what matter most for sales?
H E. Spotts, M G. Weinberger, M F. Weinberger
European Journal of Marketing 48 (11/12), 1986-2008, 2014
372014
How digital conversations reinforce Super Bowl advertising: The power of earned media drives television engagement
HE Spotts, SC Purvis, S Patnaik
Journal of Advertising Research 54 (4), 454-468, 2014
352014
The Self-Reference Effect in Persuasion Implications for Marketing Strategy.
K Debevec, HE Spotts, JB Kernan
Advances in Consumer Research 14 (1), 1987
281987
Marketplace footprints: connecting marketing communication and corporate brands
HE Spotts, MG Weinberger
European Journal of Marketing 44 (5), 591-609, 2010
252010
Evaluating the Effects of Team Composition and Performance Environment on Team Performance.
HE Spotts, AF Chelte
Journal of Behavioral & Applied Management 6 (2), 2005
222005
Innovation to entrepreneurship in the first year engineering experience
JA Riofrio, R Gettens, AD Santamaria, TK Keyser, RE Musiak, HE Spotts
2015 ASEE Annual Conference & Exposition, 26.969. 1-26.969. 17, 2015
192015
How publicity and advertising spending affect marketing and company performance: print media publicity about durable-goods/services brands has a stronger impact than advertising
HE Spotts, MG Weinberger, MF Weinberger
Journal of Advertising Research 55 (4), 416-432, 2015
142015
Humor in United-States Versus Uk Tv Commercials-a Comparison
MG Weinberger, HE Spotts
Journal of Advertising 18 (2), 39-44, 1989
141989
We'd rather fight than switch: music industry in a time of change
HE Spotts
Journal of the international academy for Case Studies 16 (5), 33, 2010
102010
Humor in US versus UK TV advertising
H Spotts
Journal of Advertising 18 (2), 39-44, 1989
101989
Medical outshopping intent: profiling the health care consumer
HL Meadow, DR Rahtz, HE Spotts
Journal of Hospital Marketing 12 (2), 53-68, 1998
91998
The system can't perform the operation now. Try again later.
Articles 1–20