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Sridhar Narayanan
Sridhar Narayanan
Professor of Marketing, Stanford University Graduate School of Business
Verified email at stanford.edu - Homepage
Title
Cited by
Cited by
Year
Return on investment implications for pharmaceutical promotional expenditures: The role of marketing-mix interactions
S Narayanan, R Desiraju, PK Chintagunta
Journal of marketing 68 (4), 90-105, 2004
3312004
Temporal differences in the role of marketing communication in new product categories
S Narayanan, P Manchanda, PK Chintagunta
Journal of Marketing Research, 278-290, 2005
3302005
Heterogeneous learning and the targeting of marketing communication for new products
S Narayanan, P Manchanda
Marketing Science 28 (3), 424-441, 2009
2762009
Position effects in search advertising and their moderators: A regression discontinuity approach
S Narayanan, K Kalyanam
Marketing Science 34 (3), 388-407, 2015
2032015
The role of self selection, usage uncertainty and learning in the demand for local telephone service
S Narayanan, PK Chintagunta, EJ Miravete
Quantitative Marketing and economics 5, 1-34, 2007
1992007
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing 85 (1), 7-25, 2021
1742021
Estimating causal installed-base effects: A bias-correction approach
S Narayanan, HS Nair
Journal of Marketing Research 50 (1), 70-94, 2013
1252013
An experimental investigation of the effects of retargeted advertising: The role of frequency and timing
NS Sahni, S Narayanan, K Kalyanam
Journal of Marketing Research 56 (3), 401-418, 2019
1182019
Understanding firm, physician and consumer choice behavior in the pharmaceutical industry
P Manchanda, DR Wittink, A Ching, P Cleanthous, M Ding, XJ Dong, ...
Marketing Letters 16, 293-308, 2005
1132005
An empirical analysis of individual level casino gambling behavior
S Narayanan, P Manchanda
Quantitative Marketing and Economics, 1-36, 2006
772006
Method and System for Measuring the Effectiveness of Search Advertising
K Kalyanam, S Narayanan
US Patent App. 13/910,097, 2013
742013
Identifying causal marketing mix effects using a regression discontinuity design
W Hartmann, HS Nair, S Narayanan
Marketing Science 30 (6), 1079-1097, 2011
60*2011
Discrete choice models of firms’ strategic decisions
M Draganska, S Misra, V Aguirregabiria, P Bajari, L Einav, P Ellickson, ...
Marketing Letters 19, 399-416, 2008
55*2008
The informative versus persuasive role of marketing communication in new product categories: an application to the prescription antihistamines market
S Narayanan, P Manchanda, PK Chintagunta
Available at SSRN 472881, 2003
202003
Bayesian estimation of discrete games of complete information
S Narayanan
Quantitative Marketing and Economics 11, 39-81, 2013
162013
The impact of mobile app failures on online and offline purchases
U Narang, V Shankar, S Narayanan
Stanford University, Graduate School of Business Research Papers, 2018
14*2018
Modernizing retailers in an emerging market: Investigating externally focused and internally focused approaches
SJ Anderson, L Iacovone, S Kankanhalli, S Narayanan
Journal of Marketing Research 59 (3), 472-496, 2022
102022
Effects of Attention and Recognition on Engagement, Content Creation and Sharing: Experimental Evidence from an Image Sharing Social Network
JT Huang, S Narayanan
Stanford University Graduate School of Business Research Paper, 2020
62020
Expenditures: The Role of Marketing-Mix Interactions
S Narayanan, R Desiraju, PK Chintagunta
Journal of Marketing 68, 90-105, 2004
62004
The Causal Effect of Attention and Recognition on the Nature of User-Generated Content: Experimental Results from an Image-Sharing Social Network
JT Huang, R Kaul, S Narayanan
Stanford University Graduate School of Business Research Paper, Forthcoming, 2022
22022
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