Daniela Andreini
Daniela Andreini
Professor of Marketing
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Cited by
Cited by
Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action
YK Dwivedi, L Hughes, AK Kar, AM Baabdullah, P Grover, R Abbas, ...
International Journal of Information Management 63, 102456, 2022
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers
W Nadeem, D Andreini, J Salo, T Laukkanen
International Journal of Information Management 35 (4), 432-442, 2015
Brand and product attachment in an industrial context: The effects on brand loyalty
G Pedeliento, D Andreini, M Bergamaschi, J Salo
Industrial Marketing Management 53, 194-206, 2016
Reprint of" A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"
D Andreini, G Pedeliento, L Zarantonello, C Solerio
Journal of Business Research 96, 355-365, 2019
Business model innovation: a review of the process-based literature
D Andreini, C Bettinelli, NJ Foss, M Mismetti
Journal of Management and Governance 26 (4), 1089-1121, 2022
How do consumers see firms’ family nature? A review of the literature
D Andreini, C Bettinelli, G Pedeliento, R Apa
Family Business Review 33 (1), 18-37, 2020
Brand community integration, participation and commitment: A comparison between consumer-run and company-managed communities
G Pedeliento, D Andreini, C Veloutsou
Journal of Business Research 119, 481-494, 2020
Branding rhetoric in times of a global pandemic: A text-mining analysis
F Mangi˛, G Pedeliento, D Andreini
Journal of Advertising 50 (3), 240-252, 2021
Consumer entrepreneurship and cultural innovation: The case of GinO12
G Pedeliento, C Bettinelli, D Andreini, M Bergamaschi
Journal of Business Research 92, 431-442, 2018
CSR and service quality in nonprofit organizations: the case of a performing arts association
D Andreini, G Pedeliento, S Signori
International Journal of Nonprofit and Voluntary Sector Marketing 19 (2á…, 2014
From mother’s ruin to ginaissance: Emergence, settlement and resettlement of the gin category
G Pedeliento, D Andreini, D Dalli
Organization Studies 41 (7), 969-992, 2020
Business model definition and boundaries
D Andreini, C Bettinelli, D Andreini, C Bettinelli
Business model innovation: from systematic literature review to futureá…, 2017
From a service-dominant logic to a good-dominant logic: Consequences for the buyer-seller relationships of a corporate bank
D Andreini, J Salo, R Wendelin, G Pezzotta, P Gaiardelli
IMP Journal 9 (3), 250-266, 2015
How a CEO’s Personality, Performance, and Leadership Predict Advertising Credibility
D Andreini, M Fetscherin, L Zarantonello
Journal of Advertising Research 60 (1), 1-15, 2020
End users’ purchasing task involvement, power and influence strategies in organizational buying
G Pedeliento, D Andreini, M Bergamaschi, J Salo
Journal of Business & Industrial Marketing 34 (1), 150-165, 2018
Understanding customer needs to engineer Product-Service Systems
F Pirola, G Pezzotta, D Andreini, C Galmozzi, A Savoia, R Pinto
Advances in Production Management Systems. Innovative and Knowledge-Basedá…, 2014
Brands and religion in the secularized marketplace and workplace: Insights from the case of an Italian hospital renamed after a Roman Catholic Pope
D Andreini, D Rinallo, G Pedeliento, M Bergamaschi
Journal of business ethics 141, 529-550, 2017
The evolution of theory and practice of marketing in light of information technology
D Andreini
Contemporary Research in E-Marketing, Volume 2, 168-215, 2005
Systematic literature review
D Andreini, C Bettinelli, D Andreini, C Bettinelli
Business Model Innovation: From Systematic Literature Review to Futureá…, 2017
Il venditore etico. Conquistare la fiducia del cliente con i fatti
D Andreini, G Gambirasio
FrancoAngeli, 2005
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