Rajan Varadarajan
Cited by
Cited by
Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy
PR Varadarajan, A Menon
Journal of marketing 52 (3), 58-74, 1988
Sustainable competitive advantage in service industries: a conceptual model and research propositions
SG Bharadwaj, PR Varadarajan, J Fahy
Journal of marketing 57 (4), 83-99, 1993
Strategic types, distinctive marketing competencies and organizational performance: a multiple measures‐based study
JS Conant, MP Mokwa, PR Varadarajan
Strategic management journal 11 (5), 365-383, 1990
Research on corporate diversification: A synthesis
V Ramanujam, P Varadarajan
Strategic management journal 10 (6), 523-551, 1989
First-mover advantage: A synthesis, conceptual framework, and research propositions
RA Kerin, PR Varadarajan, RA Peterson
Journal of marketing 56 (4), 33-52, 1992
A model of marketing knowledge use within firms
A Menon, PR Varadarajan
Journal of marketing 56 (4), 53-71, 1992
Strategic alliances: a synthesis of conceptual foundations
PR Varadarajan, MH Cunningham
Journal of the academy of marketing science 23, 282-296, 1995
Strategic adaptability and firm performance: a market-contingent perspective
DO McKee, PR Varadarajan, WM Pride
Journal of marketing 53 (3), 21-35, 1989
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
R Varadarajan
Journal of the Academy of Marketing Science 38, 119-140, 2010
Marketing strategy: an assessment of the state of the field and outlook
PR Varadarajan, S Jayachandran
Journal of the academy of marketing science 27, 120-143, 1999
An analysis of the market share-profitability relationship
DM Szymanski, SG Bharadwaj, PR Varadarajan
Journal of marketing 57 (3), 1-18, 1993
The contingency approach: its foundations and relevance to theory building and research in marketing
VA Zeithaml, P “Rajan” Varadarajan, CP Zeithaml
European Journal of Marketing 22 (7), 37-64, 1988
Standardization versus adaptation of international marketing strategy: an empirical investigation
DM Szymanski, SG Bharadwaj, PR Varadarajan
Journal of marketing 57 (4), 1-17, 1993
Market situation interpretation and response: The role of cognitive style, organizational culture, and information use
JC White, PR Varadarajan, PA Dacin
Journal of Marketing 67 (3), 63-79, 2003
Marketing strategy and the internet: an organizing framework
PR Varadarajan, MS Yadav
Journal of the Academy of Marketing Science 30, 296-312, 2002
Diversification and performance: A reexamination using a new two-dimensional conceptualization of diversity in firms
PR Varadarajan, V and Ramanujam
Academy of Management Journal 30 (2), 380-393, 1987
CRM implementation: Effectiveness issues and insights
T Bohling, D Bowman, S LaValle, V Mittal, D Narayandas, G Ramani, ...
Journal of Service research 9 (2), 184-194, 2006
The theory of multimarket competition: A synthesis and implications for marketing strategy
S Jayachandran, J Gimeno, PR Varadarajan
Journal of Marketing 63 (3), 49-66, 1999
Innovating for sustainability: A framework for sustainable innovations and a model of sustainable innovations orientation
R Varadarajan
Journal of the Academy of Marketing Science 45, 14-36, 2017
Retailing innovations in a globalizing retail market environment
W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan
Journal of Retailing 87, S53-S66, 2011
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