Muhammad Mohsin Butt
Title
Cited by
Cited by
Year
Intention to choose Halal products: the role of religiosity
A Mukhtar, MM Butt
Journal of Islamic Marketing, 2012
5512012
Private healthcare quality: applying a SERVQUAL model
MM Butt, EC de Run
International journal of health care quality assurance, 2010
3722010
Incorporating attitude towards Halal banking in an integrated service quality, satisfaction, trust and loyalty model in online Islamic banking context
MM Butt, M Aftab
International Journal of Bank Marketing, 2013
1882013
Attitudes towards offensive advertising: Malaysian Muslims' views
EC De Run, MM Butt, KS Fam, HY Jong
Journal of Islamic Marketing, 2010
1722010
A critical model of brand experience consequences
KS Fam, EC de Run, P Shukla, A Shamim, MM Butt
Asia Pacific Journal of Marketing and Logistics, 2013
1512013
Antecedents of green brand equity: an integrated approach
PF Ng, MM Butt, KW Khong, FS Ong
Journal of Business Ethics 121 (2), 203-215, 2014
1282014
The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education
S Wilkins, MM Butt, D Kratochvil, MS Balakrishnan
Studies in higher education 41 (12), 2232-2252, 2016
1032016
How service quality influences brand equity
S Jahanzeb, T Fatima, MM Butt
International Journal of Bank Marketing, 2013
762013
Can after sale service generate brand equity?
S Ahmad, MM Butt
Marketing Intelligence & Planning, 2012
622012
Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
CB S Wilkins, M Butt
European Journal of Marketing, 2016 doi/abs/10.1108/EJM-01-2014-0036, 2016
502016
The influence of role models on young adults purchase
EC de Run, M Butt, CY Nee
Jurnal Kemanusiaan 8 (1), 2010
432010
Transnational higher education
T Heffernan, S Wilkins, MM Butt
International Journal of Educational Management, 2018
422018
MNCs and religious influences in global markets
MM Butt, S Rose, S Wilkins, JU Haq
International Marketing Review, 2017
322017
Integrating behavioural and branding perspectives to maximize green brand equity: A holistic approach
MM Butt, S Mushtaq, A Afzal, KW Khong, FS Ong, PF Ng
Business Strategy and the Environment 26 (4), 507-520, 2017
322017
The Effects of Employee Commitment in Transnational Higher Education The Case of International Branch Campuses
S Wilkins, MM Butt, CA Annabi
Journal of Studies in International Education, 2017
322017
Modeling customer satisfaction in cellular phone services
MM Butt, EC de Run
Jurnal Kemanusiaan 7 (1), 2009
292009
The acceptance of halal food in non-Muslim countries: Effects of religious identity, national identification, consumer ethnocentrism and consumer cosmopolitanism
S Wilkins, MM Butt, F Shams, A Pérez
Journal of Islamic Marketing, 2019
262019
The influence of organisational identification on employee attitudes and behaviours in multinational higher education institutions
S Wilkins, MM Butt, CA Annabi
Journal of Higher Education Policy and Management 40 (1), 48-66, 2018
252018
Country of origin and country of service delivery effects in transnational higher education: A comparison of international branch campuses from developed and developing nations
CM Chee, MM Butt, S Wilkins, FS Ong
Journal of Marketing for Higher Education 26 (1), 86-102, 2016
252016
CAN ETHNICALLY TARGETED ADVERTISING WORK FOR MALAY ADOLESCENTS?: THE MODERATING ROLE OF THE STRENGTH OF ETHNIC IDENTITY.
MM Butt, EC de Run
Asian Academy of Management Journal 17 (1), 2012
252012
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Articles 1–20