| Missing the mark : Advertising avoidance and distractor devaluation BRL Duff, RJ Faber Journal of Advertising 40 (2), 51-62, 2011 | 180 | 2011 |
| Putting the organic label in context: Examining the interactions between the organic label, product type, and retail outlet B Ellison, BRL Duff, Z Wang, TB White Food Quality and Preference 49, 140-150, 2016 | 178 | 2016 |
| Ignorance is bliss. How parents of preschool children make sense of front-of-package visuals and claims on food KM Abrams, C Evans, BRL Duff Appetite 87, 20-29, 2015 | 157 | 2015 |
| Every plate counts: Evaluation of a food waste reduction campaign in a university dining hall B Ellison, O Savchenko, CJ Nikolaus, BRL Duff Resources, Conservation and recycling 144, 276-284, 2019 | 142 | 2019 |
| Doing it all: An exploratory study of predictors of media multitasking BRL Duff, G Yoon, Z Wang, G & Anghelcev Journal of Interactive Advertising 14 (1), 11-23, 2014 | 139 | 2014 |
| A practical guide to experimental advertising research PT Vargas, BRL Duff, RJ Faber Journal of Advertising 46 (1), 101-114, 2017 | 138 | 2017 |
| The effect of multitasking on time perception, enjoyment, and ad evaluation S Chinchanachokchai, BRL Duff, S Sar Computers in Human Behavior 45, 185-191, 2015 | 117 | 2015 |
| Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition BRL Duff, S Sar Journal of Advertising 44 (3), 173-184, 2015 | 78 | 2015 |
| Self-presentation on social media: When self-enhancement confronts self-verification A Zheng, BRL Duff, P Vargas, MZ Yao Journal of Interactive Advertising 20 (3), 289-302, 2020 | 77 | 2020 |
| Advertising in a media multitasking era: Considerations and future directions BRL Duff, CM Segijn Journal of Advertising 48 (1), 27-37, 2019 | 76 | 2019 |
| Gamers just want to have fun? Toward an understanding of the online game acceptance G Yoon, BRL Duff, S Ryu Journal of Applied Social Psychology 43 (9), 1814-1826, 2013 | 71 | 2013 |
| The art and science of persuasion: not all crowdfunding campaign videos are the same S Dey, B Duff, K Karahalios, WT Fu Proceedings of the 2017 ACM Conference on Computer Supported Cooperative …, 2017 | 62 | 2017 |
| A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication G Anghelcev, MY Chung, S Sar, BRL Duff Journal of Social Marketing 5 (1), 56-82, 2015 | 52 | 2015 |
| Are we who we follow? Computationally analyzing human personality and brand following on Twitter JT Yun, U Pamuksuz, BRL Duff International Journal of Advertising 38 (5), 776-795, 2019 | 48 | 2019 |
| Manipulating and measuring media multitasking: Implications of previous research and guidelines for future research CM Segijn, S Xiong, BRL Duff Communication Methods and Measures 13 (2), 83-101, 2019 | 42 | 2019 |
| Computationally analyzing social media text for topics: A primer for advertising researchers JT Yun, BRL Duff, PT Vargas, H Sundaram, I Himelboim Journal of Interactive Advertising 20 (1), 47-59, 2020 | 37 | 2020 |
| Coloring Outside The Lines: Suggestions for Making Advertising Theory More Meaningful RJ Faber, B Duff, X Nan Advertising Theory, 18-32, 2012 | 33* | 2012 |
| All loads are not equal: Distinct influences of perceptual load and cognitive load on peripheral ad processing Z Wang, BRL Duff Media Psychology 19 (4), 589-613, 2016 | 32 | 2016 |
| If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations S Sar, BRL Duff, G Anghelcev Psychology & Marketing 28 (6), 561-583, 2011 | 31 | 2011 |
| Putting the “Me” in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants KA Hamilton, SY Lee, UC Chung, W Liu, BRL Duff New Media & Society 23 (6), 1506-1526, 2021 | 26 | 2021 |
Sela SarAssociate Professor of Advertising at UIUCVerified email at illinois.edu
