| Predicting green product consumption using theory of planned behavior and reasoned action J Paul, A Modi, J Patel Journal of retailing and consumer services 29, 123-134, 2016 | 2758 | 2016 |
| Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing RH Trivedi, JD Patel, N Acharya Journal of cleaner production 196, 11-22, 2018 | 405 | 2018 |
| Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention JD Patel, DD Gadhavi, YS Shukla International Review on Public and Nonprofit Marketing 14, 1-18, 2017 | 216 | 2017 |
| Pro-environmental behavior and socio-demographic factors in an emerging market J Patel, A Modi, J Paul Asian Journal of Business Ethics 6, 189-214, 2017 | 184 | 2017 |
| Impact of celebrity endorser's source credibility on attitude towards advertisements and brands N Bhatt, RM Jayswal, JD Patel South Asian Journal of Management 20 (4), 74, 2013 | 180 | 2013 |
| Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures JD Patel, RH Trivedi, A Yagnik Journal of Retailing and Consumer Services 53, 102003, 2020 | 145 | 2020 |
| Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products RH Trivedi, JD Patel, JR Savalia Marketing Intelligence & Planning 33 (1), 67-89, 2015 | 126 | 2015 |
| Classifying Consumers based upon their pro-environmental behaviour: an empirical investigation AG Modi, JD Patel Asian academy of management journal 18 (2), 85, 2013 | 44 | 2013 |
| Managing job applications online: integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model A Parikh, J Patel, A Jaiswal DECISION 63, 2021 | 36 | 2021 |
| Creativity in marketing: Examining the intellectual structure using scientometric analysis and topic modeling K Das, JD Patel, A Sharma, Y Shukla Journal of Business Research 154, 113384, 2023 | 33 | 2023 |
| Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions Pangarkar, A., Patel, J., Kumar, S Journal of Retailing and Consumer Services 74 (103410), 2023 | 29 | 2023 |
| Effects of energy management practices on environmental performance of Indian small- and medium- sized enterprises J Patel, R Shah, R Trivedi Journal of Cleaner Production, 1-13, 2022 | 29 | 2022 |
| Antecedents of rural and urban consumers' propensity to outshop and product specific outshopping behaviour JD Patel, N Bhatt, Y Shukla, D Gadhavi Journal of Retailing and Consumer Services 26, 97-103, 2015 | 29 | 2015 |
| Purchase intention for energy-efficient equipment appliances: extending TPB with eco-labels, green trust, and environmental concern R Shah, A Modi, A Muduli, J Patel Energy Efficiency 16 (31), 2023 | 23 | 2023 |
| Pro-environmental behavior of consumers: A taxonomy and its implications for the green marketer R Trivedi, J Patel, R Savalia South Asian Journal of Management 18 (4), 121-132, 2011 | 23 | 2011 |
| Employees' Brand Commitment and Career Stages: Empirical Evidence from Indian Universities. A Modi, JD Patel IUP Journal of Brand Management 9 (1), 2012 | 14 | 2012 |
| Moderating role of cause related marketing campaign between attitude towards products and purchase intention: An experimental analysis DD Gadhavi, YS Shukla, JD Patel Indian Journal of Marketing 44 (3), 35-42, 2014 | 11 | 2014 |
| Linking technopreneurial competence and education to business growth RH Trivedi, JR Savalia, JD Patel International Journal of Technoentrepreneurship 2 (2), 168-185, 2009 | 10 | 2009 |
| Use of mobile wallet among consumers: underlining the role of task-technology fit and network externalities C Baxi, J Patel International Journal of Business Information Systems 37 (4), 544-563, 2021 | 9 | 2021 |
| Role of information of service quality in formation of behavioural intention among students: Empirical analysis in university settings DD Gadhavi, JD Patel, YS Shukla International Journal of Services, Economics and Management 9 (1), 61-76, 2018 | 7 | 2018 |
Dr. Ashwinkumar ModiUniversity of Puerto Rico, PR, USAVerified email at upr.edu
