| Service quality, food quality, image and customer loyalty: An empirical study at a hotel restaurant MAA Majid, A Samsudin, MHI Noorkhizan, MIM Zaki, A Bakar International Journal of Academic Research in Business and Social Sciences 8 …, 2018 | 52 | 2018 |
| Assessing customer-based brand equity ratings in family restaurant MAA Majid, MAM Alias, A Samsudin, CT Chik Procedia Economics and Finance 37, 183-189, 2016 | 50 | 2016 |
| Online grocery shopping: The affect of time availability on Malaysian consumer preferences ZMM Zaini, N Ramli, FA Ghani, A Samsudin, M Hamid, K Jusoff, N Ngali, ... World Applied Sciences Journal 12 (12), 60-67, 2011 | 27 | 2011 |
| Lowering of palm oil cloud point by enzymatic acidolysis K Khalid, M Mushaireen, J Kamaruzaman, A Rahman, M Zetty, S Azlina World Applied Science Journal 12 (6), 28-32, 2011 | 18 | 2011 |
| Service at UiTM Residential Hostel Cafeterias-Is it Satisfactory? F Abd Ghani, MSM Zahari, N Ramli, K Jusoff, ZMM Zaini, M Hamid, ... World Applied Sciences Journal 12, 8-13, 2011 | 17 | 2011 |
| Crowd management strategies and safety performance among sports tourism event venue organizers in Kuala Lumpur and Selangor N Rahmat, K Jusoff, N Ngali, N Ramli, ZM Md Zaini, A Samsudin, ... World Applied Sciences Journal 12 (12), 47-52, 2011 | 17 | 2011 |
| Career Development, Job Security and Employee Loyalty at a Luxury Resort in Terengganu, Malaysia MAA Majid, A Samsudin, MHI Noorkhizan, S Noor, N Zuffri International Journal of Academic Research in Business and Social Sciences 7 …, 2017 | 16 | 2017 |
| Government hospitals food quality and patient satisfaction NN Busra, SN Dolah, H Che Ngah, A Samsudin Journal of Tourism, Hospitality & Culinary Arts 9 (2), 593-602, 2017 | 9 | 2017 |
| Customer’s perception towards McDonald’s icon-based nutritional labels A Samsudin, K Jusoff, ZMM Zaini, M Musa, K Khalid, N Ngali, M Hamid World Applied Sciences Journal 12, 1-07, 2011 | 7 | 2011 |
| Restaurant advertisement through social media: examining followers’ responses NH Salleh, MOR Abd Patah, A Samsudin, ZHM Piah Journal of Tourism and Hospitality 9 (2), 411-424, 2017 | 5 | 2017 |
| The need of genetically modified (GM) foods for Malaysia food security N Ramli, K Jusoff, F Ghani, ZMM Zaini, A Samsudin, M Hamid, N Ngali, ... World Applied Sciences Journal 12, 39-46, 2011 | 4 | 2011 |
| Understanding students’ online learning readiness towards skill-based hospitality courses F Mahamed Ali, N Abdul Karim, A Samsudin, M Hamid, MI Mohd Zaki ESTEEM Journal of Social Sciences and Humanities 6, 63-78, 2022 | 3 | 2022 |
| Microbiology safety of green mussel, Perna viridis after treated with boiling and sous vide AS Samsudin, NU Karim IOP Conference Series: Earth and Environmental Science 679 (1), 012026, 2021 | 3 | 2021 |
| The issues and challenges faced by Malay cuisine in the foreign market R Abdullah, A Arifin, A Samsudin, S Bachok, H Zahari Jurnal Intelek 16 (2), 20-28, 2021 | 3 | 2021 |
| Perceived ease of use (PEOU) and perceived usefulness (PU) of information technology application towards managerial productivity in fast food chain outlets. N Norzaidah, R Norazlina, S Azlina, AG Fatimah, H Munirah, R Noorazlin, ... World Applied Sciences Journal 12 (SSTE)), 53-59, 2011 | 3 | 2011 |
| Understanding Students’ Online Learning Readiness towards Skill-based Hospitality Courses FM Ali, NA Karim, A Samsudin, M Hamid, MIM Zaki ESTEEM Journal of Social Sciences and Humanities 6 (1), 16, 2022 | 2 | 2022 |
| A Review on the Elements of Restaurant Physical Environment towards Customer Satisfaction HC Ngah, NF Mohd Rosli, MHM Lotpi, A Samsudin, J Anuar International Journal of Academic Research in Business and Social Sciences …, 2022 | 2 | 2022 |
| The application of technology devices in commissary catering kitchen establishments. H Munirah, S Mohd, A Fatimah, J Kamaruzaman, R Noorazlin, M Zetty, ... World Applied Sciences Journal 12 (SSTE)), 32-38, 2011 | 1 | 2011 |
| Determinants of Tourists’ Intention to Consume Malaysian Indigenous Cuisine SN Sulong, MSA Manap, SNFA Shariff, A Samsudin, AS Azeman International Journal of Business and Technology Management 5 (S1), 85-95, 2023 | | 2023 |
| Examining Customer Satisfaction on Electronic Tablet Based Menu in Restaurants MHI Noorkhizan, A Samsudin, J Anuar, RA Zain, A Adzmy International Journal of Business and Technology Management 5 (S1), 108-115, 2023 | | 2023 |
