| Determining socio-demographic, psychographic and religiosity of green hotel consumer in Malaysia A Mas’od, TA Chin Procedia-social and behavioral sciences 130, 479-489, 2014 | 102 | 2014 |
| Bibliometrix analysis of information sharing in social media AF Abbas, A Jusoh, A Mas’ od, AH Alsharif, J Ali Cogent Business & Management 9 (1), 2016556, 2022 | 70 | 2022 |
| Drivers of sustainable apparel purchase intention: An empirical study of Malaysian millennial consumers NN Hasbullah, Z Sulaiman, A Mas’ od, HS Ahmad Sugiran Sustainability 14 (4), 1945, 2022 | 38 | 2022 |
| Bibliometric analysis of global research trends on electronic word of mouth using Scopus database AF Abbas, A Jusoh, A Mas’od, J Ali Journal of Critical Reviews 7 (16), 405-412, 2020 | 35 | 2020 |
| Measuring post-purchase regret and impulse buying in online shopping experience from cognitive dissonance theory perspective NAM Lazim, Z Sulaiman, N Zakuan, A Mas’od, TA Chin, SR Awang 2020 6th International Conference on Information Management (ICIM), 7-13, 2020 | 33 | 2020 |
| The effect of perceived value on sustainable fashion consumption in the era of COVID-19: A proposed conceptual framework NN Hasbullah, Z Sulaiman, A Mas’od Int. J. Acad. Res. Bus. Soc. Sci 1, 895-906, 2020 | 18 | 2020 |
| User-generated content sources: The use of social media in motivating sustainable luxury fashion consumptions NN Hasbullah, Z Sulaiman, A Mas’od International Journal of Scientific and Technology Research 9 (3), 5208-5214, 2020 | 13 | 2020 |
| Determinants of recycling behavior in higher education institution AC Thoo, SJ Tee, HT Huam, A Mas’ od Social Responsibility Journal 18 (8), 1660-1676, 2022 | 11 | 2022 |
| The influences of parasocial relationship and sources credibility in promoting sustainable fashion in social network sites NN Hasbullah, Z Sulaiman, A Mas’od International Journal of Engineering and Advanced Technology 9 (3), 1642-1648, 2020 | 11 | 2020 |
| Moderating effect of collectivism on Chinese consumers’ intention to adopt electric vehicles—An adoption of VBN framework W Zhang, A Mas’ od, Z Sulaiman Sustainability 14 (19), 12398, 2022 | 10 | 2022 |
| Market maven and mavenism: A bibliometrics analysis using Scopus database AF Abbas, A bin Jusoh, A Mas' od, KM Mor International Journal of Management 11 (11), 2020 | 9 | 2020 |
| Bibliometric Analysis on Motivation of Sport Event Volunteer using the Scopus Database SN Ahmad, A Mas’od, Z Sulaiman, NN Hasbullah IJARBSS 11, 1200-1227, 2021 | 7 | 2021 |
| The influence of facebook features and activities on consumers’ purchase intention A Mas’od, UN Idris, Z Sulaiman, TA Chin 2019 6th International Conference on Research and Innovation in Information …, 2019 | 7 | 2019 |
| Muslim consumers’ patronage intention towards Korean restaurant chains in Malaysia NNB Buang, Z Sulaiman, TA Chin, FM Muharam, A Masod, N Zakuan, ... AIP Conference Proceedings 2044 (1), 2018 | 6 | 2018 |
| Public awareness of consumer products containing radioactive materials: Empirical evidence from Malaysia Z Sulaiman, HS Ahmad Sugiran, NN Hasbullah, A Mas’ od, S Hashim, ... International journal of environmental research and public health 19 (4), 2326, 2022 | 5 | 2022 |
| Effect of intrinsic and extrinsic motivations on cyber-market mavenism: Their role in information-sharing behavior AF Abbas, A Jusoh, A Mas’od, AH Alsharif, J Ali Innovative Marketing 18 (2), 198-211, 2022 | 5 | 2022 |
| Factors affecting sustainable apparel consumption in emerging countries: a systematic literature review NN Hasbullah, Z Sulaiman, A Mas' od Preprints, 2019 | 4 | 2019 |
| Entrepreneurial orientation and organizational performance of e-business in Malaysia: The moderating role of external environment S Adam, MK Ramliy, TA Chin, A Mas’od, FM Muharam Global Academic Excellence (M) Sdn Bhd (1257579-U) Kelantan Malaysia, 138, 2019 | 4 | 2019 |
| Factors driving consumers participation in collaborative consumption with Airbnb TA Chin, MHB Junaidia, Z Sulaiman, A Mas’od, N Zakuan, S Adam, ... Journal of Arts & Social Sciences 3 (1), 10-22, 2019 | 4 | 2019 |
| Factors Affecting Medical Tourists to Malaysia AC Thoo, AIN Khairuddin, HH Tat, Z Sulaiman, LY Lai, A Masâ Asia Proceedings of Social Sciences 2 (3), 238-242, 2018 | 4 | 2018 |
Zuraidah SulaimanSenior Lecturer, Universiti Teknologi MalaysiaVerified email at utm.my
