Vincent Mitchell

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Bodo B SchlegelmilchProfessor Emeritus; WU Vienna University of Economics and BusinessVerified email at wu.ac.at
Thorsten Hennig-ThurauUniversity of MuensterVerified email at wiwi.uni-muenster.de
Klaus-Peter WiedmannProfessor Marketing and Management, Leibniz Universität HannoverVerified email at m2.uni-hannover.de
George BalabanisCass Business School, City university of LondonVerified email at city.ac.uk
William S HarveyProfessor of Leadership and Director of Social Purpose Centre, Melbourne Business SchoolVerified email at mbs.edu
Mohammad (Mo) YaminAlliance Manchester Business SchoolVerified email at manchester.ac.uk
Bernadette KamleitnerWU ViennaVerified email at wu.ac.at
Sharon E BeattyProfessor Emerita, Marketing, University of AlabamaVerified email at cba.ua.edu
Luiz MoutinhoVisiting Professor at University of SuffolkVerified email at uos.ac.uk
Ilona SzőcsCopenhagen Business SchoolVerified email at cbs.dk
Dan PetroviciSenior Lecturer in MarketingVerified email at kent.ac.uk
Petra RieflerProfessor of Marketing & InnovationVerified email at boku.ac.at
Ian Waugh BruceHon President, Centre for Charity Effectiveness, City, University of LondonVerified email at city.ac.uk
Greg W. MarshallCharles Harwood Professor of Marketing and Strategy, Rollins CollegeVerified email at rollins.edu
Paul R JacksonProfessor of Corporate Communications, Alliance Manchester Business School

Vincent Mitchell

Professor of Marketing, The University of Sydney Business School

Verified email at sydney.edu.au - Homepage

Consumer behaviour perceived risk confusion ethics


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Consumer perceived risk: conceptualisations and models VW Mitchell European Journal of marketing 33 (1/2), 163-195, 1999	2681	1999
Defining and measuring the quality of customer service BR Lewis, VW Mitchell Marketing intelligence & planning 8 (6), 11-17, 1990	981	1990
Examining the antecedents and consequences of corporate reputation: A customer perspective G Walsh, VW Mitchell, PR Jackson, SE Beatty British journal of management 20 (2), 187-203, 2009	975	2009
Generation Y female consumer decision‐making styles C Bakewell, VW Mitchell International journal of retail & distribution management 31 (2), 95-106, 2003	959	2003
Risk perception and reduction in the purchase of consumer services VW Mitchell, M Greatorex Service Industries Journal 13 (4), 179-200, 1993	777	1993
Gender differences in German consumer decision‐making styles VW Mitchell, G Walsh Journal of Consumer Behaviour: An International Research Review 3 (4), 331-346, 2004	576	2004
Understanding consumers’ behaviour: can perceived risk theory help? VW Mitchell Management decision 30 (3), 1992	531	1992
Organizational risk perception and reduction: A literature review VW Mitchell British Journal of Management 6 (2), 115-133, 1995	527	1995
Marketing causes and implications of consumer confusion VW Mitchell, V Papavassiliou Journal of Product & Brand Management 8 (4), 319-342, 1999	498	1999
Generation Y attitudes towards e-ethics and internet-related misbehaviours O Freestone, V Mitchell Journal of business ethics 54, 121-128, 2004	434	2004
The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction G Walsh, VW Mitchell European Journal of marketing 44 (6), 838-859, 2010	401	2010
German consumer decision‐making styles G Walsh, VW MITCHELL, T Hennig‐Thurau Journal of Consumer Affairs 35 (1), 73-95, 2001	393	2001
A role for consumer risk perceptions in grocery retailing VW Mitchell British Food Journal 100 (4), 171-183, 1998	382	1998
Towards a conceptual model of consumer confusion VW Mitchell, G Walsh, M Yamin ACR North American Advances, 2005	377	2005
The Delphi technique: An exposition and application VW Mitchell Technology Analysis & Strategic Management 3 (4), 333-358, 1991	360	1991
An exploratory study of grocery shopping stressors R Aylott, VW Mitchell International Journal of Retail & Distribution Management 26 (9), 362-373, 1998	354	1998
Male versus female consumer decision making styles C Bakewell, VW Mitchell Journal of business research 59 (12), 1297-1300, 2006	334	2006
Consumer's risk-reduction strategies: a review and synthesis VW Mitchell, PJ McGoldrick International Review of Retail, Distribution and Consumer Research 6 (1), 1-33, 1996	332	1996
Perceived risk and risk reduction in holiday purchases: A cross-cultural and gender analysis VW Mitchell, V Vassos Journal of Euromarketing 6 (3), 47-79, 1998	330	1998
Consumer confusion proneness: scale development, validation, and application G Walsh, T Hennig-Thurau, VW Mitchell Journal of Marketing Management 23 (7-8), 697-721, 2007	326	2007

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