| Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgets CA Malarvizhi, A Al Mamun, S Jayashree, F Naznen, T Abir Heliyon 8 (8), 2022 | 63 | 2022 |
| Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products A Al Mamun, F Naznen, Q Yang, MH Ali, NMHN Hashim Heliyon 9 (6), 2023 | 16 | 2023 |
| Predicting the intention and adoption of near field communication mobile payment CA Malarvizhi, A Al Mamun, S Jayashree, F Naznen, T Abir Frontiers in psychology 13, 870793, 2022 | 16 | 2022 |
| Modelling the intention and adoption of cashless payment methods among the young adults in Malaysia UT Munikrishnan, AA Mamun, NKS Xin, HS Chian, F Naznen Journal of Science and Technology Policy Management 15 (2), 374-395, 2024 | 15 | 2024 |
| Predicting the intention and adoption of hydroponic farming among Chinese urbanites A Al Mamun, F Naznen, G Jingzu, Q Yang Heliyon 9 (3), 2023 | 12 | 2023 |
| Modelling the significance of health values, beliefs and norms on the intention to consume and the consumption of organic foods Q Yang, A Al Mamun, F Naznen, L Siyu, ZKM Makhbul Heliyon 9 (6), 2023 | 11 | 2023 |
| Social media marketing activities on brand equity and purchase intention among Chinese smartphone consumers during COVID-19 J Shuyi, AA Mamun, F Naznen Journal of Science and Technology Policy Management 15 (2), 331-352, 2024 | 9 | 2024 |
| Modelling social entrepreneurial intention among university students in Bangladesh using value-belief-norm framework F Naznen, A Al Mamun, MK Rahman Current Psychology 42 (35), 31110-31127, 2023 | 4 | 2023 |
| Modelling the mass adoption potential of food waste composting among rural Chinese farmers A Al Mamun, Q Yang, F Naznen, N Abd Aziz, MM Masud Heliyon 9 (8), 2023 | 3 | 2023 |
| Does Environmental Values, Beliefs and Norms Effect Social Entrepreneurial Intention? A Study Based on an Emerging Country Context NR Zainol, F Naznen, A Al Mamun, N Abd Aziz Journal of Social Entrepreneurship, 1-24, 2023 | 3 | 2023 |
| Cashless Vietnam: a study on intention and adoption of cashless payment HTM Dieu, A Al Mamun, TLH Nguyen, F Naznen Journal of Science and Technology Policy Management, 2023 | 2 | 2023 |
| Modeling the significance of green orientation and culture on green innovation performance: moderating effect of firm size and green implementation SM Bhatti, A Al Mamun, M Wu, F Naznen, S Kanwal, ZKM Makhbul Environmental Science and Pollution Research 30 (44), 99855-99874, 2023 | 2 | 2023 |
| Predicting the intention and adoption of wearable payment devices using hybrid SEM-neural network analysis A Al Mamun, F Naznen, M Yang, Q Yang, M Wu, M Masukujjaman Scientific reports 13 (1), 11217, 2023 | 2 | 2023 |
| Modeling quiet quitting intention among academics: Mediating effect of work addiction and satisfaction Z Xueyun, A Al Mamun, Q Yang, F Naznen, MH Ali Journal of Workplace Behavioral Health, 1-37, 2024 | 1 | 2024 |
| Conceptualizing business intelligence (BI) adoption in SME to gain competitive advantage: effects of organizational mindfulness, inter-organizational relationship and … F Naznen, WL Lim International Conference on Emerging Technologies and Intelligent Systems …, 2022 | 1 | 2022 |
| The impact of big data analytics on innovation capability and sustainability performance of hotels: evidence from an emerging economy NA Aziz, A Al Mamun, MNH Reza, F Naznen Journal of Enterprise Information Management 37 (3), 1044-1068, 2024 | | 2024 |
| Modelling the significance of value-belief-norm framework to predict mass adoption potentials of internet of things-enabled wearable fitness devices Q Yang, A Al Mamun, MNH Reza, F Naznen Heliyon, 2024 | | 2024 |
| Adoption of conservative agricultural practices among rural Chinese farmers Q Yang, A Al Mamun, F Naznen, MM Masud Humanities and Social Sciences Communications 11 (1), 1-14, 2024 | | 2024 |
| Modeling the Intention and Usage of Organic Pesticide Control using Value-Belief-Norm Model Q Yang, AA Mamun, MNH Reza, F Naznen, MM Masud Environmental Research Communications, 2024 | | 2024 |
| Sustainable Financial Development Through Mobile Payment: Using SEM-ANN Analysis H Jing, A Al Mamun, F Naznen, MH Ali Vision, 09722629231168696, 2023 | | 2023 |
