| Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach Q Yang, N Hayat, A Al Mamun, ZKM Makhbul, NR Zainol Plos one 17 (3), e0264899, 2022 | 52 | 2022 |
| Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention among Chinese Youth L Zhai, A Al Mamun, N Hayat, AA Salamah, Q Yang, M Helmi Frontiers in Psychology, 760, 2022 | 27 | 2022 |
| Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare products A Al Mamun, F Naznen, Q Yang, MH Ali, NMHN Hashim Heliyon 9 (6), 2023 | 16 | 2023 |
| Modelling the mass adoption potential of wearable medical devices Q Yang, A Al Mamun, N Hayat, MFM Salleh, G Jingzu, NR Zainol PloS one 17 (6), e0269256, 2022 | 15 | 2022 |
| Predicting the mass adoption of eDoctor apps during COVID-19 in China using hybrid SEM-neural network analysis Q Yang, A Al Mamun, N Hayat, AA Salamah, ZKM Makhbul Frontiers in Public Health 10, 2022 | 14 | 2022 |
| Sustainable Economic Development through Entrepreneurship: a study on Attitude, Opportunity Recognition, and Entrepreneurial Intention K Wiramihardja, V N’dary, A Al Mamun, UT Munikrishnan, Q Yang, ... Frontiers in Psychology, 1144, 2022 | 13 | 2022 |
| Predicting the Intention to Pursue Certified Professional Accountancy Qualification Among the Accounting Students TK Chi, TS Yi, A Al Mamun, N Hayat, AA Salamah, Q Yang Frontiers in Psychology 13, 2022 | 13 | 2022 |
| Predicting the intention and adoption of hydroponic farming among Chinese urbanites A Al Mamun, F Naznen, G Jingzu, Q Yang Heliyon 9 (3), 2023 | 12 | 2023 |
| Examining the effect of logistics service quality on customer satisfaction and re-use intention X Lin, AA Mamun, Q Yang, M Masukujjaman PloS one 18 (5), e0286382, 2023 | 11 | 2023 |
| Energy Conservation Behaviour Among the Malaysian Youth: A Study Under the Premises of Value-Belief-Norm Model. Front A Al Mamun, N Hayat, MM Masud, Q Yang, AA Salameh, MFM Salleh Frontiers in Energy Research 10, 902619, 2022 | 11 | 2022 |
| Quiet quitting during COVID-19: The role of psychological empowerment M Lu, A Al Mamun, X Chen, Q Yang, M Masukujjaman Humanities and Social Sciences Communications 10 (1), 2023 | 10 | 2023 |
| Envisaging the job satisfaction and turnover intention among the young workforce: Evidence from an emerging economy X Chen, A Al Mamun, WMHW Hussain, G Jingzu, Q Yang, SSAA Shami Plos one 18 (6), e0287284, 2023 | 9 | 2023 |
| Modelling the significance of health values, beliefs and norms on the intention to consume and the consumption of organic foods Q Yang, A Al Mamun, F Naznen, L Siyu, ZKM Makhbul Heliyon 9 (6), 2023 | 9 | 2023 |
| How health motivation moderates the effect of intention and usage of wearable medical devices? An empirical study in Malaysia N Hayat, NR Zainol, AA Salameh, A Al Mamun, Q Yang, MF Md Salleh Frontiers in Public Health 10, 931557, 2022 | 9 | 2022 |
| Discovering the adoption of eco-friendly furniture among Chinese customers J Jin, M Rafiq, N Hayat, Q Yang, A Al Mamun Finance, Accounting and Law in the Digital Age: The Impact of Technology and …, 2023 | 8 | 2023 |
| Social entrepreneurial intention among working adults: An emerging country context Q Yang, A Al Mamun, G Jingzu, L Siyu, MM Masud Frontiers in psychology 14, 1123198, 2023 | 8 | 2023 |
| Predicting the intention to adopt wearable payment devices in China: The use of hybrid SEM-Neural network approach L Luyao, A Al Mamun, N Hayat, Q Yang, ME Hoque, NR Zainol Plos one 17 (8), e0273849, 2022 | 8 | 2022 |
| Modelling the Intention and Adoption of Wearable Fitness Devices: A study using SEM-PLS Analysis Q Yang, A Al Mamun, N Hayat, G Jingzu, ME Hoque, AA Salameh Frontiers in Public Health, 2027, 2022 | 8 | 2022 |
| Modelling the significance of organizational conditions on quiet quitting intention among Gen Z workforce in an emerging economy Z Xueyun, A Al Mamun, M Masukujjaman, MK Rahman, J Gao, Q Yang Scientific reports 13 (1), 15438, 2023 | 7 | 2023 |
| Work design, employee well-being, and retention intention: A case study of China's young workforce X Chen, A Al Mamun, ME Hoque, WMHW Hussain, Q Yang Heliyon 9 (5), 2023 | 7 | 2023 |
Abdullah Al MamunAssociate Professor, UKM - Graduate School of Business, Universiti Kebangsaan MalaysiaVerified email at ukm.edu.my
